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About Florence

Hello! I’m Florence, founder of By Florence Design. By Florence was born out of a passion for watercolour illustration and in 2016 I took the plunge and set up my own design business, specialising in hand-illustrated wedding stationery.

Since then, By Florence Design has gone from strength to strength, designing hundreds of bespoke wedding invitations and I’m proud to say that I have also won several wedding industry awards for my bespoke invitation designs.

The beauty of my job is getting to work with creative couples and turn their vision and personality into their dream wedding stationery. Each and every bespoke project is unique, and no challenge is too big, too small, or too ‘out there’! In fact, the more imaginative, the better!


Most recently I launched a semi-bespoke collection, as a way to enable everyone to have the opportunity to create unique, one-of-a-kind invitations. So whether you're short on time, or your stationery budget doesn't stretch to bespoke design, there's an option for everyone!

Have I piqued your interest? Head to our Enquire Now page and let’s get started on bringing your dream wedding stationery to life!

By Florence is based in Berkhamsted, Hertfordshire, UK and ships bespoke wedding stationery worldwide.

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